Answering: “Which of the following measures might help you determine whether your product is delivering value to your customer?”

How often customers use your product is the best of these signals that it delivers value to them. Release counts, costs and schedule performance describe outputs and efficiency, not customer value.

Exam Question

Which of the following measures might help you determine whether your product is delivering value to your customer?
(choose the best answer)
A. The number of “must-do” Product Backlog items delivered in a release.
B. The average cost of your product release.
C. The on-schedule performance of the Scrum Team.
D. How often your customers use your product.
E. All of the above.
F. None of the above.

Correct Answer

D. How often your customers use your product.

Why This Is the Correct Answer

Value is something customers experience, so measures of value should look at customer behaviour and outcomes. Usage frequency shows that people find the product worth returning to. Scrum.org’s Evidence-Based Management guide lists usage index among its measures of current value. The other options measure what the organization does or spends. They can be useful for managing work, but a team can deliver every “must-do” item on schedule and on budget while customers ignore the product. For a Product Owner accountable for maximizing value, outcome measures like usage come first.

Why the Other Options Are Wrong

A. Number of “must-do” items delivered. This counts output. Delivering the items says nothing about whether customers benefit from them.

B. Average cost of a release. Cost tracks efficiency from the organization’s side, not value to the customer.

C. On-schedule performance of the Scrum Team. Meeting dates shows predictability, not whether customers get value.

E. All of the above. Only option D measures customer value, so this cannot be right.

F. None of the above. Option D is a valid value signal, so this is wrong.

Exam Tip

For value questions on PSPO exams, separate outputs (features, dates, costs) from outcomes (usage, satisfaction, revenue). The outcome is usually the answer.

Key Takeaways

• Customer value shows up in customer behaviour.
• Usage is an Evidence-Based Management value measure.
• Output and schedule metrics do not prove value.