Answering: “As an investor or shareholder, which of the following measures might give you insight about whether a product is delivering value?”

Revenue per employee, market share and product profitability all tell an investor whether a product delivers value. Team velocity tells them nothing about value, and a raw price comparison is weak evidence on its own.

Exam Question

As an investor or shareholder, which of the following measures might give you insight about whether a product is delivering value?
(choose all that apply)
A. Revenue per Employee.
B. Market Share.
C. The average selling price as compared to close competitors.
D. Product profitability.
E. The weekly velocity of the Developers.

Correct Answer

A, B and D.

Why This Is the Correct Answer

Investors care about business outcomes: how much value the product returns and how much room it has to grow. Scrum.org’s Evidence-Based Management guide offers measures for this. Revenue per employee is listed as a current value measure that shows how efficiently the organization turns effort into income. Market share relates to unrealized value, the potential the product could still capture. Product profitability, revenue minus the cost to build and run the product, is a direct financial result. All three are outcomes. They show whether customers are paying for the product and whether the investment pays off.

Why the Other Options Are Wrong

C. Average selling price compared to close competitors. Price relative to competitors is a positioning input, not a sign of value delivered. A higher or lower price alone does not show whether the product earns a return.

E. The weekly velocity of the Developers. Velocity measures output for planning, not value. A team can move fast while building things nobody buys.

Exam Tip

For value questions, ask whether a measure would change if customers stopped using the product. Profit, market share and revenue would. Velocity would not.

Key Takeaways

• Investors look at outcomes such as revenue and profitability.
• Market share hints at unrealized value.
• Velocity is a planning aid, not a value measure.