Answering: “What are the attributes of a good Product Vision and Strategy?”

The site’s answer treats all four options as attributes of a good product vision and strategy. A strong vision explains who the users are, what they want, how they will reach their outcomes, what value means and how the product stands against alternatives.

Exam Question

What are the attributes of a good Product Vision and Strategy?
(choose all that apply)
A. It describes who will use the product and what they would like to achieve.
B. It describes how people will use the product to achieve potential outcomes.
C. It describes what value means in the context of the product, and how it can be measured.
D. It describes how the product compares to competitor products.

Correct Answer

A, B, C and D.

Why This Is the Correct Answer

Scrum.org’s product management material describes a product vision as a statement of who the product is for and what change it creates for them. A strategy then explains how the product will get there and how success will be measured. Options A and B capture the users and the outcomes they seek. Option C makes value concrete and measurable, which links the vision to Evidence-Based Management and the Product Goal. Option D adds market context: knowing how the product differs from competitors explains why customers would choose it. Taken together, these give the Product Owner a basis for ordering the Product Backlog and for saying no to off-strategy requests.

Exam Tip

For PSPO II vision questions, favor answers about users, outcomes and measurable value. Treat competitor comparisons with care, since they are context rather than the core of a vision.

Key Takeaways

• A product vision names who the product serves and the outcomes they want.
• Value should be defined and measurable.
• A strategy explains how the product will win in its market.