Your product is used by millions of people. You devise an experiment to test whether a particular feature, which you expect to be widely used, achieves its intended effect. Your data shows that it does, but the response is far lower than you expected. What should you do?
(choose the best answer)
A. Devise a new experiment to understand whether usability issues are preventing use.
B. Re-run the experiment for a longer period to gather more responses.
C. Accept the result of the experiment and move on to work on additional features.

For an organization to maximize their results, what essential contribution do executives need to make?
(choose the best answer)
A. Propose ideas for projects.
B. Establish clear goals and target measures for the organization.
C. Establish plans to meet goals and track progress against plans.
D. Determine resource allocations for strategic cross-organization initiatives.
E. All of the above.

In the context of an empirical approach, a requirement:
(choose the best answer)
A. Is a hypothesis about how a product or service can improve the value experienced by customers or users.
B. Needs to be validated with stakeholders who will determine whether it is implemented correctly.
C. Is a description of the behaviour that the product or service needs to deliver in order to be successful.
D. All of the above.

How do you know whether your product provides value?
(choose the best answer)
A. When investors are happy with their returns.
B. When employees are happy with their work environment.
C. When internal stakeholders are happy with the product.
D. When customers are happy and engaged with the product.

You are presented with a number of proposals for “innovation” projects and you need to decide how to spend your limited budget. Each proposal describes the projected benefits and costs, and a list of possible risks. Your organization has little experience in either the business domain or the technology, proposed for any of the projects, and you are skeptical of the claimed benefits and costs. What can you do to move ahead?
(choose the best answer)
A. Fund the proposal with the best cost/benefit trade-off.
B. Do not fund any of the proposals, stick to what you know.
C. Fund each proposal sufficiently to test the market need and re-evaluate.
D. Fund the proposal with the least risk.

True or False: Running multiple experiments on the same product at the same time helps to reduce the cost and complexity of testing new ideas.
A. True
B. False