What do you need to know to run an effective product improvement experiment?
(choose the best answer)
A. The target audience for the experiment.
B. The satisfaction gap of the people targeted by the experiment.
C. What you are doing to reduce the satisfaction gap of the people targeted by the experiment.
D. How you will know whether your change was successful in achieving your desired result.
E. All of the above.

You are accountable for the success of a product whose revenues have stagnated in recent years. An influential stakeholder wants you to add specific features to the product to capture new customers, based on a conversation he had with an existing large customer. You are unconvinced that these features are appealing to the broader market.
Which of the following actions should you take?
(choose the best answer)
A. Collaborate with the stakeholder to run a small experiment to validate their opinions.
B. Collaborate with other stakeholders and use a voting system to decide which options should be considered.
C. Acknowledge the views of the influential stakeholders but decline to add more features to the product.
D. Agree with the stakeholder and add features to the Product Backlog as it might increase your customer base.

Your company has a single product with very high market share (UV) and very high current customer satisfaction (CV). It was the first product of its kind on the market and competitors have yet to catch-up. As you plan the company’s future, where should you invest to build on your current success?
(choose the best answer)
A. Develop a services business around the current product to increase revenues.
B. Continue to invest in new features for the current product so as not to lose customers to competitors.
C. Use profits to reward investors with a dividend and/or stock buy-back, and let them decide where to invest.
D. Limit current product investments to essential enhancement and defect fixes, and explore new markets.

Midway through your fiscal year, a new market opportunity arises that appears to have more potential than many existing investments. You find the money to fund it, but all the teams are busy working on existing projects. What should you do?
(choose the best answer)
A. Stop existing investments that have not demonstrated value to free capacity and explore the new opportunity.
B. Form a team with part-time members from existing teams to work on the new opportunity.
C. Hire contractors to form a new team to work on the new opportunity.
D. Form a team by recruiting outside the organization to work on the new opportunity.

Under what circumstances does an organization need an empirical approach to solving a problem?
(choose the best answer)
A. When the market is changing rapidly.
B. When working with new and unproven technology.
C. When business risk is high.
D. When technical risk is high.
E. All of the above.

An empirical approach is best suited to solving problems that are:
(choose the best answer)
A. Simple, in which cause and effect is relatively direct.
B. Chaotic, in which there is no clear relationship between cause and effect.
C. Complicated, in which cause and effect requires some analysis to understand.
D. Complex, in which cause and effect are only understandable with experience.