Answering: “Your new product sales are falling behind competitors, but you do not know why. Which Key Value Areas would give you the best insight into what to do next?”

Your new product sales are falling behind competitors, but you do not know why. Which Key Value Areas would give you the best insight into what to do next?
(choose the best two answers)
A. Current Value.
B. Unrealized Value.
C. Time to Market.
D. Ability to Innovate.

Answering: “Your new product sales are falling behind competitors, but you do not know why. Which Key Value Areas would give you the best insight into what to do next?” Read More »

Answering: “True or False: It is not absolutely necessary to establish clear measurements and success criteria for a hypothesis; it is ok to try something and just see what happens.”

True or False: It is not absolutely necessary to establish clear measurements and success criteria for a hypothesis; it is ok to try something and just see what happens.
A. True
B. False

Answering: “True or False: It is not absolutely necessary to establish clear measurements and success criteria for a hypothesis; it is ok to try something and just see what happens.” Read More »

Answering: “Which of the following will provide you with insight into the value that your product delivers?”

Which of the following will provide you with insight into the value that your product delivers?
(choose the best answer)
A. Stakeholder feedback during Sprint Reviews.
B. Net Promoter Score.
C. Measures of customer feature usage.
D. Product Revenue.
E. All of the above.

Answering: “Which of the following will provide you with insight into the value that your product delivers?” Read More »

Answering: “Your stakeholders all agree that a particular capability is absolutely essential, but when you measure its usage after it is released you find that very few customers are using it, despite extensive promotion in the release marketing. What should you do?”

Your stakeholders all agree that a particular capability is absolutely essential, but when you measure its usage after it is released you find that very few customers are using it, despite extensive promotion in the release marketing. What should you do?
(choose the best answer)
A. Seek deeper feedback from customers to understand what fell short.
B. Get earlier customer feedback, directly from customers, to better understand their needs.
C. Release smaller increments of functionality and measure usage, more frequently.
D. Balance customer and stakeholder feedback in setting priorities.

Answering: “Your stakeholders all agree that a particular capability is absolutely essential, but when you measure its usage after it is released you find that very few customers are using it, despite extensive promotion in the release marketing. What should you do?” Read More »

Answering: “Your company has two products: one highly-successful established product with high market share in a slow-growing market, and a new product in an emerging market that is growing very quickly. How should you allocate the funding for development work between these two products?”

Your company has two products: one highly-successful established product with high market share in a slow-growing market, and a new product in an emerging market that is growing very quickly. How should you allocate the funding for development work between these two products?
(choose the best answer)
A. Fund based on customer requests for new product features.
B. Set budgets as a percentage of expected product revenues for the year.
C. Fund to close specific/user satisfaction gaps for each product.
D. Fund maintenance work on the established product and budget the rest for the new product.

Answering: “Your company has two products: one highly-successful established product with high market share in a slow-growing market, and a new product in an emerging market that is growing very quickly. How should you allocate the funding for development work between these two products?” Read More »

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