You are accountable for a product with diverse stakeholders with different opinions that sometimes conflict. Your Director of Marketing strongly believes that you should add a major new feature to reach a new market. Your CEO believes that the new feature is too expensive and thinks you should focus on other features to make existing customers happier.
You think both perspectives have merit, but you cannot do both. How should you proceed?
(choose the best answer)
A. Trust the CEO’s opinion and focus on current customers since you cannot afford unhappy customers.
B. Better understand the positions of other stakeholders to gather more information, then make a decision.
C. Build some small part of the proposed solution to gather data to better understand the new market and its potential.
D. Trust the Director of Marketing’s opinion and add the features; when revenues increase, you will be vindicated.

Your organization’s stated strategy is to “be the service provider of choice” to your customer. How could this statement be improved to make it a more effective goal?
(choose the best answer)
A. Define how the organization will measure whether it is the “service provider of choice.”
B. Set specific targets for market share it needs to achieve.
C. Understand customer desired outcomes and satisfaction gaps to better articulate the value it provides.
D. All of the above.

Which of the following would provide the most valuable insight into the potential value that your product could, but does not yet, deliver?
(choose the best answer)
A. Customer satisfaction surveys showing what they like about the product.
B. Market share analysis that shows competitors and their market shares.
C. Interviews with people who tried your product but did not buy it.
D. Customer testimonials about why they chose your product.
E. All of the above.

True or False: In situations where measuring customer satisfaction is difficult, measuring the satisfaction of internal stakeholders is an adequate substitute.
A. True
B. False

What are the three types of goals used in Evidence-Based Management?
(choose the best three answers)
A. Objectives.
B. Key Results.
C. Nexus Goals.
D. The Intermediate Goal.
E. Tactical Goals.
F. Sprint Goals.
G. The Strategic Goal.

Your stakeholders are struggling to come to an agreement about which features are most valuable. What should you do to resolve the dispute?
(choose the best answer)
A. Implement a small part of the feature, deliver it to customers, and gather their feedback.
B. Facilitate a workshop in which stakeholders are allocated imaginary funds they can use to “buy a feature.”
C. Have someone who is “higher ranking” than the stakeholders make ultimate call on feature priorities.
D. All of the above.