You invest $100k into Product A and $50k into Product B. Which delivers more value?
(choose the best answer)
A. Product A, because it presumably has more features and will appeal to more people.
B. Product B, because it presumably focuses more intently on a specific set of users’ needs.
C. We cannot tell; cost has no relationship to value.

True or False: Goals need to be decomposed to the department, group, and team level in order to make them practical and actionable.
A. True
B. False

Your team has put a lot of effort into adding new features to your product. In the months following the release of these features, you find that customer satisfaction, as measured by the Net Promoter Score, has not improved. What additional measures will help you understand what is going on?
(choose the best two answers)
A. Installed Version
B. Release Frequency
C. Feature Usage Index
D. Market Share
E. Lead Time

What essential contribution do executives make when the organization makes portfolio investment decisions?
(choose the best answer)
A. Setting clear and measurable goals for the organization.
B. Identifying new initiatives that the organization should pursue.
C. Coordinating initiatives to make sure resources are used efficiently.
D. All of the above.

You believe you have identified a new opportunity but you have many questions you still need to answer before you are confident in significant investment. What is the most reliable way to learn more?
(choose the best answer)
A. Solicit the opinions of stakeholders about the opportunity’s potential value.
B. Run some small experiments to test and expand your understanding of the opportunity.
C. Hire an outside market research firm to assess the potential size of the opportunity.
D. All of the above.

Which Key Value Area best measures market potential?
(choose the best answer)
A. Unrealized Value.
B. Current Value.
C. Time-to-Market.
D. Ability to Innovate.
E. None of the above.