You are the Product Owner for a product with diverse stakeholders with differing opinions that sometimes conflict.
Your Director of Marketing strongly believes that you should add a major new feature to reach a new market. Your CEO believes that the new feature is too expensive and thinks you should focus on other features to make existing customers happier. The CEO says that as Product Owner it is ultimately your decision.
You think both perspectives have merit, but you cannot do both. How should you proceed?
(choose the best answer)
A. Trust the CEO’s opinion and focus on current customers, because you cannot afford unhappy customers.
B. Better understand the positions of other stakeholders to gather more information, then make a decision.
C. Devise an experiment that will help the company to better understand the new market and its potential.
D. Trust the Director of Marketing’s opinion and add the features; when revenues increase, you will be vindicated.