You have more ideas for new products than you have money to invest. What should you do?
(choose the best answer)
A. Rank proposals by market potential (Unrealized Value) and fully fund as many as you can.
B. Invest in all of them, but at proportionally lower amounts, and see how they all perform.
C. Invest in the proposals that have the highest projected Current Value for the next year.
D. Fund small experiments to test the proposed ideas and assumptions, then evaluate results.

You have been a Product Owner at a new company for a few weeks. It has become clear to you that many people, both inside and outside the Scrum Team, expect close involvement in the decisions that you, as a Product Owner, are accountable for.
As a result, you find that it takes too long to make decisions. Which of the following are reasonable options you could take?
(choose the best three answers)
A. Create and share a delegation board that displays your decision-making areas and work with your Scrum Team to clarify decision making accountability and responsibility.
B. Allow other members of the Scrum Team and stakeholders to continue making decisions they are not accountable for; documenting which decisions do not deliver the intended value.
C. Demonstrate, with the help of data, how long it is taking you to make decisions and the impact that the long decision-making cycle has on delivering value to the customer.
D. Work with your Scrum Master to better understand what next steps you can take to move the company’s understanding of product ownership up in the maturity curve towards Entrepreneur.
E. Start making all the decisions without consulting the others who have expressed interest.

Your product’s nearest competitor has lower market share, but has higher customer satisfaction, though they lack some key features of your product. You are losing market share to them as customers discover them. They are able to release 3 times faster than you, which is helping them to win customers. What should you do first in response?
(choose the best answer)
A. Add features to your next release that you think will retain and win customers.
B. Lower your product’s price to make it more attractive to new and existing customers.
C. Improve your time-to-market and rate of innovation to improve your responsiveness.
D. Find new markets for your product that your competitor is not yet in.

Which of the following are true about the Product Owner role?
(Choose the best three answers)
A. Multiple people can be the Product Owner on a Scrum Team.
B. The Product Owner is one person.
C. The Product Owner role can be played by a committee or a team of people.
D. The Product Owner is accountable for ordering the Product Backlog.
E. The Product Owner can be influenced by a committee.

You are a Product Owner at a small company with a single product. You have authority over pricing, promotion, and how much is invested in new features or capabilities. Your product has:
– High Current Value – as indicated by high customer satisfaction.
– High Unrealized Value – as indicated by low market share.
Using those two data points, what is the first action you should take to increase the business performance of the product?
(choose the best answer)
A. Drop the price for the product to attract a greater number of customers.
B. Improve the marketing of the product to attract a greater number of customers.
C. Release an identical product to market, but give it a new product name.
D. Increase the number of product features to attract a greater number of customers.