You are the Chief Marketing Officer (CMO) for your company. Several important customers have asked for a particular feature that is not part of the next release of a product. The Product Owner feels that this feature is not as important as other features for the product’s target market. You think the Product Owner may not have all the information that they need to make this decision. In response, what should you do?
(choose the best answer)
A. Lobby Developers who you think may support your position, in the hope of gaining more support for the idea.
B. Help connect the Product Owner with the customers, to understand first-hand the problems the customers are trying to solve, but ultimately leave the decision whether to engage or not with the Product Owner.
C. Lobby other stakeholders to express support for adding the feature, to put more pressure on the Product Owner.
D. Speak with the Product Owner’s manager and the division head to express your concerns, hoping to get the features back into the release.
E. Talk to the customers, encouraging them to escalate their concerns to the support organization to put pressure on the Product Owner to change direction.