Answering: “Your company has planned a new release of your product later this year, and substantial effort has already been completed to deliver a set of new features and enhancements. During beta testing with customers, you learn that their feedback on the most significant new feature is that it does not meet their needs, and repeat usage of the feature is very low. In response, you decide to:”

Your company has planned a new release of your product later this year, and substantial effort has already been completed to deliver a set of new features and enhancements. During beta testing with customers, you learn that their feedback on the most significant new feature is that it does not meet their needs, and repeat usage of the feature is very low. In response, you decide to:
(choose the best answer)
A. Ignore the feedback, continue as planned, and hope that the sample customer do not reflect the broader market.
B. Implement something more valuable in the time remaining.
C. Remove the major new feature from the product and release the other features and product fixes sooner.
D. Delay the release while you understand the feedback and work on improving the feature.

Answering: “Your company has planned a new release of your product later this year, and substantial effort has already been completed to deliver a set of new features and enhancements. During beta testing with customers, you learn that their feedback on the most significant new feature is that it does not meet their needs, and repeat usage of the feature is very low. In response, you decide to:” Read More »

Answering: “Your company wants to find new business opportunities. What can it do to discover new opportunities?”

Your company wants to find new business opportunities. What can it do to discover new opportunities?
(choose the best answer)
A. Encourage employees to spend up to 10% of their time working on new ideas.
B. Sponsor competitions for the best new idea, and provide prizes to winning teams.
C. Devise experiments to find customer satisfaction gaps in new and existing markets.
D. Seek outside expert advice on potential growth markets.

Answering: “Your company wants to find new business opportunities. What can it do to discover new opportunities?” Read More »

Answering: “Product A has a budget that is twice that of Product B. Both serve the same set of customers. Does Product A create more value for the customers than Product B?”

Product A has a budget that is twice that of Product B. Both serve the same set of customers. Does Product A create more value for the customers than Product B?
(choose the best answer)
A. Yes, because with more funding it can address a broader set of customer needs.
B. No; Product B may better meet the needs of customers by focusing more narrowly.
C. We do not know unless we actually measure customer experience.

Answering: “Product A has a budget that is twice that of Product B. Both serve the same set of customers. Does Product A create more value for the customers than Product B?” Read More »

Answering: “Product A is the main driver of both revenue and profit for your company; it has very happy customers (high Current Value) and low Unrealized Value. Product B is relatively new; it has low Current Value and high Unrealized Value. Both Product Owners of the two products are requesting significant additional funding to improve their products. What do you do?”

Product A is the main driver of both revenue and profit for your company; it has very happy customers (high Current Value) and low Unrealized Value. Product B is relatively new; it has low Current Value and high Unrealized Value. Both Product Owners of the two products are requesting significant additional funding to improve their products. What do you do?
(choose the best answer)
A. Invest funding in Product B because it has more future potential for the company.
B. Split funding proportionally based on product revenues.
C. Split funding equally between both products.
D. Invest funding in Product A because your company’s success depends on its continued success.

Answering: “Product A is the main driver of both revenue and profit for your company; it has very happy customers (high Current Value) and low Unrealized Value. Product B is relatively new; it has low Current Value and high Unrealized Value. Both Product Owners of the two products are requesting significant additional funding to improve their products. What do you do?” Read More »

Answering: “You are a manager responsible for a product being developed by a Scrum Team. A sales representative wants a particular feature in the product because she believes that it will help close a deal. The Product Owner understands the need but believes that there are more valuable things on the Product Backlog that will lead to more long-term business. The sales representative appeals to you to intervene. How do you respond?”

You are a manager responsible for a product being developed by a Scrum Team. A sales representative wants a particular feature in the product because she believes that it will help close a deal. The Product Owner understands the need but believes that there are more valuable things on the Product Backlog that will lead to more long-term business. The sales representative appeals to you to intervene. How do you respond?
(choose the best answer)
A. Ask the Product Owner to implement the feature anyway because it will close a deal.
B. Lobby the Developers who you think may support your position, in the hope of gaining more support for the idea.
C. Lobby other stakeholders to express support for adding the feature, to put more pressure on the Product Owner.
D. Support the Product Owner’s decision to focus on broader market needs in the long run, even though it may mean loss of short-term business.

Answering: “You are a manager responsible for a product being developed by a Scrum Team. A sales representative wants a particular feature in the product because she believes that it will help close a deal. The Product Owner understands the need but believes that there are more valuable things on the Product Backlog that will lead to more long-term business. The sales representative appeals to you to intervene. How do you respond?” Read More »

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