Product A has a budget that is twice that of Product B. Both serve the same set of customers. Does Product A create more value for the customers than Product B?
(choose the best answer)
A. Yes, because with more funding it can address a broader set of customer needs.
B. No; Product B may better meet the needs of customers by focusing more narrowly.
C. We do not know unless we actually measure customer experience.

Measuring the number of times per day a team switches tasks or faces interruptions will help you to better understand which Key Value Areas?
(choose the best two answers)
A. Current Value.
B. Time to Market.
C. Ability to Innovate.
D. Unrealized Value.

You believe you have identified a new opportunity but you have many questions you still need to answer before you are confident in significant investment. What is the most reliable way to learn more?
(choose the best answer)
A. Solicit the opinions of stakeholders about the opportunity’s potential value.
B. Run some small experiments to test and expand your understanding of the opportunity.
C. Hire an outside market research firm to assess the potential size of the opportunity.
D. All of the above.

True or False: In situations where measuring customer satisfaction is difficult, measuring the satisfaction of internal stakeholders is an adequate substitute.
A. True
B. False

You want to improve your team’s Ability to Innovate. Which of the following actions might help?
(choose the best answer)
A. Establish “No Meetings” days to help increase focus.
B. Improve the cross-functional skills of your team.
C. Do not share team members across teams.
D. All of the above.

Team A has completed 20 “points” of work in the last month, while Team B has completed 16 “points” of work in the last month. Which one has delivered more value?
(choose the best answer)
A. Team A, since they have completed more work.
B. We cannot tell; work completed measures effort, not value.