Answering: “You are accountable for a product with diverse stakeholders with different opinions that sometimes conflict. Your Director of Marketing strongly believes that you should add a major new feature to reach a new market. Your CEO believes that the new feature is too expensive and thinks you should focus on other features to make existing customers happier.”

You are accountable for a product with diverse stakeholders with different opinions that sometimes conflict. Your Director of Marketing strongly believes that you should add a major new feature to reach a new market. Your CEO believes that the new feature is too expensive and thinks you should focus on other features to make existing customers happier.
You think both perspectives have merit, but you cannot do both. How should you proceed?
(choose the best answer)
A. Trust the CEO’s opinion and focus on current customers since you cannot afford unhappy customers.
B. Better understand the positions of other stakeholders to gather more information, then make a decision.
C. Build some small part of the proposed solution to gather data to better understand the new market and its potential.
D. Trust the Director of Marketing’s opinion and add the features; when revenues increase, you will be vindicated.

Answering: “You are accountable for a product with diverse stakeholders with different opinions that sometimes conflict. Your Director of Marketing strongly believes that you should add a major new feature to reach a new market. Your CEO believes that the new feature is too expensive and thinks you should focus on other features to make existing customers happier.” Read More »

Answering: “Your stakeholders are struggling to come to an agreement about which features are most valuable. What should you do to resolve the dispute?”

Your stakeholders are struggling to come to an agreement about which features are most valuable. What should you do to resolve the dispute?
(choose the best answer)
A. Implement a small part of the feature, deliver it to customers, and gather their feedback.
B. Facilitate a workshop in which stakeholders are allocated imaginary funds they can use to “buy a feature.”
C. Have someone who is “higher ranking” than the stakeholders make ultimate call on feature priorities.
D. All of the above.

Answering: “Your stakeholders are struggling to come to an agreement about which features are most valuable. What should you do to resolve the dispute?” Read More »

Answering: “A company holds a patent that gives it a virtual monopoly that makes Product A very profitable; its shareholders are very happy. What does this tell you about the value that Product A delivers to its customers?”

A company holds a patent that gives it a virtual monopoly that makes Product A very profitable; its shareholders are very happy. What does this tell you about the value that Product A delivers to its customers?
(choose the best answer)
A. Customers must be getting some value because they are buying it.
B. We do not fully know unless we actually measure customer experience.
C. All of the above.

Answering: “A company holds a patent that gives it a virtual monopoly that makes Product A very profitable; its shareholders are very happy. What does this tell you about the value that Product A delivers to its customers?” Read More »

Answering: “Your organization is working on a high-profile opportunity to develop a new product for an emerging market, using new technologies that you hope will enable a much better customer experience. The project team has missed several important milestones due to unexpected challenges. In response, the organization should:”

Your organization is working on a high-profile opportunity to develop a new product for an emerging market, using new technologies that you hope will enable a much better customer experience. The project team has missed several important milestones due to unexpected challenges. In response, the organization should:
(choose the best answer)
A. Ask for more frequent status updates to provide better oversight.
B. Manage the team more closely to ensure that they execute to plan.
C. Help the team improve its ability to estimate.
D. Plan in greater detail to better anticipate the unknown.
E. Plan and measure in shorter intervals, and adapt based on results.

Answering: “Your organization is working on a high-profile opportunity to develop a new product for an emerging market, using new technologies that you hope will enable a much better customer experience. The project team has missed several important milestones due to unexpected challenges. In response, the organization should:” Read More »

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