What is a proto-persona?
(choose the best answer)
A. Market-researched data on who will be using the product.
B. A breakdown of the buyer demographics, their wants, needs and what they look like.
C. The team’s idea of a perfect customer.
D. A model of a user that captures factors that influence design; such as, user problems, goals, and behaviours.

True or False: As an alternative to doing all the work individually, a UX specialist should find ways to share the work & insights across the Scrum Team by coaching/mentoring them.
A. True
B. False

The “build-measure-learn” feedback loop minimizes project risk and enables teams to learn quickly. Teams design and run experiments in order to:
(choose the best two answers)
A. To validate their hypotheses.
B. To become more efficient.
C. To learn as early as possible.
D. To satisfy the stakeholders.

What is the primary expected outcome of running an experiment?
(choose the best answer)
A. A complete Sprint Backlog for version 1 of the project.
B. Determining the critical path of the project.
C. To understand how customers are using the interface.
D. To validate or reject an assumption.

You are planning a discovery interview with an existing customer who has used your product for years and has had few complaints or compliments over this period. Who would be suitable to have this conversation and why?
(choose the best answer)
A. Anyone on the Scrum Team could benefit from learning how and if this customer is using the product.
B. The Developer with the UX role, since he or she is most skilled in having these conversations.
C. The Scrum Master, since this customer is not providing feedback.
D. The Product Owner, since they are responsible for ordering the Product Backlog.

True or False: In Lean UX, we start by understanding the business problem.
A. True
B. False