True of False: The entire Scrum Team works together to build a shared understanding of the customer, their problems, needs, wants, a proposed solution, and desired outcomes.
A. True
B. False

Possible types of Product Backlog items include:
(choose the best answer)
A. Conducting a longitudinal study of customer behaviours.
B. Delivering a feature that requires lengthy customer interviews.
C. Running an experiment to test the viability of a proposed feature.
D. Conducting customer interviews to validate the outcomes of a previously released feature.
E. All of the above.

What is a proto-persona?
(choose the best answer)
A. Market-researched data on who will be using the product.
B. A breakdown of the buyer demographics, their wants, needs and what they look like.
C. The team’s idea of a perfect customer.
D. A model of a user that captures factors that influence design; such as, user problems, goals, and behaviours.

True or False: As an alternative to doing all the work individually, a UX specialist should find ways to share the work & insights across the Scrum Team by coaching/mentoring them.
A. True
B. False

The “build-measure-learn” feedback loop minimizes project risk and enables teams to learn quickly. Teams design and run experiments in order to:
(choose the best two answers)
A. To validate their hypotheses.
B. To become more efficient.
C. To learn as early as possible.
D. To satisfy the stakeholders.

What is the primary expected outcome of running an experiment?
(choose the best answer)
A. A complete Sprint Backlog for version 1 of the project.
B. Determining the critical path of the project.
C. To understand how customers are using the interface.
D. To validate or reject an assumption.