True or False: A customer interview is the only time the Product Owner should talk to a user.
A. True
B. False

True of False: The entire Scrum Team works together to build a shared understanding of the customer, their problems, needs, wants, a proposed solution, and desired outcomes.
A. True
B. False

Possible types of Product Backlog items include:
(choose the best answer)
A. Conducting a longitudinal study of customer behaviours.
B. Delivering a feature that requires lengthy customer interviews.
C. Running an experiment to test the viability of a proposed feature.
D. Conducting customer interviews to validate the outcomes of a previously released feature.
E. All of the above.

What is a proto-persona?
(choose the best answer)
A. Market-researched data on who will be using the product.
B. A breakdown of the buyer demographics, their wants, needs and what they look like.
C. The team’s idea of a perfect customer.
D. A model of a user that captures factors that influence design; such as, user problems, goals, and behaviours.

True or False: As an alternative to doing all the work individually, a UX specialist should find ways to share the work & insights across the Scrum Team by coaching/mentoring them.
A. True
B. False

The “build-measure-learn” feedback loop minimizes project risk and enables teams to learn quickly. Teams design and run experiments in order to:
(choose the best two answers)
A. To validate their hypotheses.
B. To become more efficient.
C. To learn as early as possible.
D. To satisfy the stakeholders.