Answering: “Which metrics will help a Product Owner determine if a product is delivering value?”

Time to market and customer satisfaction help a Product Owner judge whether the product delivers value. Velocity, productivity and scope implemented measure output, not value.

Exam Question

Which metrics will help a Product Owner determine if a product is delivering value?
(choose the best two answers)
A. Time to market.
B. Customer satisfaction.
C. Velocity.
D. Productivity.
E. Scope implemented.

Correct Answer

A and B.

Why This Is the Correct Answer

Value shows up in outcomes for customers and the organization. Customer satisfaction tells the Product Owner whether people find the product useful. Time to market shows how quickly the organization can deliver new value and learn from real users, which Scrum.org’s Evidence-Based Management guide treats as a key value area. Both give evidence the Product Owner can use to adjust the Product Backlog. Measures of how busy or fast the team is say nothing about whether customers are better off.

Why the Other Options Are Wrong

C. Velocity. Velocity is an optional planning aid for the Developers. It measures output and is easy to inflate.

D. Productivity. Producing more does not mean producing something valuable.

E. Scope implemented. Delivering a lot of scope can still mean delivering features nobody uses.

Exam Tip

On PSPO value questions, split options into outcome measures and output measures. Outcome measures like satisfaction and time to market are the answers.

Key Takeaways

• Customer satisfaction is direct evidence of value.
• Time to market shows how fast value reaches users.
• Velocity, productivity and scope are output, not value.