To make sure the product delivers value, a Product Owner looks at how easily customers adopt it, how much of it they actually use, and what they say directly. Velocity and scope control are not measures of value.
Exam Question
What three things might a Scrum Product Owner focus on to ensure the product delivers value?
(choose the best three answers)
A. How quickly or easily the product can be absorbed and used by its customers.
B. Velocity is increasing over time.
C. How much of the functionality of the product is being used.
D. Direct customer feedback.
E. Minimizing changes to project scope.
Correct Answer
A, C and D.
Why This Is the Correct Answer
Value is only realized when customers use the product and benefit from it. Fast, easy adoption shows the product fits their needs. Feature usage shows which parts deliver value and which are waste. Direct feedback reveals problems and opportunities numbers can hide. These are the kinds of evidence the Product Owner uses to order the Product Backlog and decide what to build next.
Why the Other Options Are Wrong
B. Velocity is increasing over time. Velocity is an optional internal measure of output. Building more features faster does not mean they are valuable.
E. Minimizing changes to project scope. In Scrum, change is how you respond to what you learn. Avoiding it can lock in low-value work.
Exam Tip
Value questions on the PSPO exam reward customer-focused evidence such as usage, adoption and feedback, and penalize team-output measures like velocity.
Key Takeaways
- Value shows up in customer adoption, usage and feedback.
- Velocity measures output, not value.
- Welcoming change is part of maximizing value.

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More PSPO I exam questions
- True or False: During the Sprint Review it is up to the stakeholders to reorder the Product Backlog.
- Your management has asked you to take the lead in the development of a new product. Six teams new to Scrum will build this product.
- What are three advantages of a Product Owner sharing a clearly defined Product Goal with the Scrum Team?
- My role as a Product Owner focuses on which two of the following?
- A product’s success is measured by:
