What is the primary purpose of running an experiment?
(choose the best answer)
A. To validate or reject a hypothesis.
B. To create a work plan for the product release.
C. To understand how customers are using the product.
D. To create reliable sizing estimates.

You release your product to customers once every month, which is better than any competitor. Most of the features you deliver are simply minor changes or corrections to existing features, but customer satisfaction remains low. To improve the competitiveness of your product, what Key Value Area should be your focus?
(choose the best two answers)
A. Time to Market
B. Current Value
C. Ability to Innovate
D. Unrealized Value

Should product funding be allocated all at once, during the annual budgeting cycle?
(choose the best answer)
A. No, because it limits flexibility to address new opportunities as they arise.
B. Yes, because teams need to know what they will be working on for the year.
C. Yes, because customers need a solid product roadmap of the features that will be released, and when.
D. No, because it takes away a lever that managers have over teams.

Your company’s largest revenue producing product has recently been losing customers to new competitors whose products have some very attractive features. A major stakeholder insists that their customers can be won back by implementing a set of new features that customers have long been asking for. Implementing all of these features will take more than a year and will postpone other planned improvements. What should you do?
(choose the best answer)
A. Implement all of the stakeholder’s suggested features in the next big release.
B. Survey customer on their needs and base decisions on the results.
C. Implement some of the stakeholder’s suggested features, and some from other stakeholders, in the next big release.
D. Shorten the release cycle to a month, implement one feature, and measure the result.

True or False: Managers are specifically accountable for achieving organizational goals.
A. True
B. False

Your executive sponsor visits the executives of an important customer. During the visit, they communicate to her what they believe is an important feature for your next product release, and your sponsor promises it will be in the release. Your team builds and delivers the feature as promised. Over the next three months, your measures of the usage of the feature show that it has not been used. When you ask users from this important customer “why?”, they indicate that they did not need the feature and their executives do not really understand the needs of their users.
How do you communicate this to your executive sponsor?
(choose the best answer)
A. You do not; the work has been done and it might make the sponsor look bad.
B. You indicate that the feature has not been used yet, but might be used in the future.
C. You share what you learned from the release with the sponsor to help them learn.
D. You look for other customers who need this feature so that the work is not wasted.