Answering: “Product A is the main driver of both revenue and profit for your company; it has very happy customers (high Current Value) and low Unrealized Value. Product B is relatively new; it has low Current Value and high Unrealized Value. Both Product Owners of the two products are requesting significant additional funding to improve their products. What do you do?”

Product A is the main driver of both revenue and profit for your company; it has very happy customers (high Current Value) and low Unrealized Value. Product B is relatively new; it has low Current Value and high Unrealized Value. Both Product Owners of the two products are requesting significant additional funding to improve their products. What do you do?
(choose the best answer)
A. Invest funding in Product B because it has more future potential for the company.
B. Split funding proportionally based on product revenues.
C. Split funding equally between both products.
D. Invest funding in Product A because your company’s success depends on its continued success.

Answering: “Product A is the main driver of both revenue and profit for your company; it has very happy customers (high Current Value) and low Unrealized Value. Product B is relatively new; it has low Current Value and high Unrealized Value. Both Product Owners of the two products are requesting significant additional funding to improve their products. What do you do?” Read More »

Answering: “You deliver a new feature that you think will improve customer satisfaction. When you measure the results, you not only find that it had no impact on customer satisfaction, it was hardly used. What is your next step?”

You deliver a new feature that you think will improve customer satisfaction. When you measure the results, you not only find that it had no impact on customer satisfaction, it was hardly used. What is your next step?
(choose the best answer)
A. Redesign the feature to improve its effectiveness and re-release it.
B. Drop the feature from the product and focus on the next most important feature.
C. Redesign the interface to improve the feature’s ease of use and re-release it.
D. Investigate why the feature was not used by interviewing users and watching usage.

Answering: “You deliver a new feature that you think will improve customer satisfaction. When you measure the results, you not only find that it had no impact on customer satisfaction, it was hardly used. What is your next step?” Read More »

Answering: “Measuring the number of times per day a team switches tasks or faces interruptions will help you to better understand which Key Value Areas?”

Measuring the number of times per day a team switches tasks or faces interruptions will help you to better understand which Key Value Areas?
(choose the best two answers)
A. Current Value.
B. Time to Market.
C. Ability to Innovate.
D. Unrealized Value.

Answering: “Measuring the number of times per day a team switches tasks or faces interruptions will help you to better understand which Key Value Areas?” Read More »

Answering: “You invest $100k into Product A and $50k into Product B. Which delivers more value?”

You invest $100k into Product A and $50k into Product B. Which delivers more value?
(choose the best answer)
A. Product A, because it presumably has more features and will appeal to more people.
B. Product B, because it presumably focuses more intently on a specific set of users’ needs.
C. We cannot tell; cost has no relationship to value.

Answering: “You invest $100k into Product A and $50k into Product B. Which delivers more value?” Read More »