A company holds a patent that gives it a virtual monopoly that makes Product A very profitable; its shareholders are very happy. What does this tell you about the value that Product A delivers to its customers?
(choose the best answer)
A. Customers must be getting some value because they are buying it.
B. We do not fully know unless we actually measure customer experience.
C. All of the above.

A team works on 3 different products, splitting their time between them because none of the products has enough work to warrant a dedicated team. What strategy on how they use their time would potentially deliver the most value to customers over time?
(choose the best answer)
A. Focus on one product at a time, release it, then move to the next product.
B. Work a little on each product all the time, releasing when needed.
C. Either strategy will deliver the same value.

An important customer has requested a set of features that they say will greatly improve your product; they claim that if you implement the features they will purchase significantly more product. The features would cause an expensive product redesign so you are hesitant to agree. You also have not heard similar feedback from other customers. What would you do in response to the request?
(choose the best answer)
A. Devise experiments to better understand their needs and possible alternatives.
B. Develop workarounds that will achieve their request without a product redesign.
C. Conduct market research to assess demand for the features with the broader market.
D. Implement the features in line with the customer’s request, relying on their experience.

Team A has completed 20 “points” of work in the last month, while Team B has completed 16 “points” of work in the last month. Which one has delivered more value?
(choose the best answer)
A. Team A, since they have completed more work.
B. We cannot tell; work completed measures effort, not value.

Which of the following will provide you with insight into the potential unrealized value of your product?
(choose the best answer)
A. Analyzing competitive products.
B. Requests of new features filed by customers.
C. Measures of customer feature usage.
D. Surveys focusing on customer satisfaction.
E. All of the above.

Your organization is working on a high-profile opportunity to develop a new product for an emerging market, using new technologies that you hope will enable a much better customer experience. The project team has missed several important milestones due to unexpected challenges. In response, the organization should:
(choose the best answer)
A. Ask for more frequent status updates to provide better oversight.
B. Manage the team more closely to ensure that they execute to plan.
C. Help the team improve its ability to estimate.
D. Plan in greater detail to better anticipate the unknown.
E. Plan and measure in shorter intervals, and adapt based on results.