Answering: “True or False: The value delivered by a product can only be determined by revenue.”

False. Revenue is only one indicator of a product’s value. Customer satisfaction, cost savings, time to market and the ability to innovate also count.

Exam Question

True or False: The value delivered by a product can only be determined by revenue.
A. True
B. False

Correct Answer

B. False

Why This Is the Correct Answer

The Product Owner is accountable for maximizing the value of the product, but Scrum does not define value as revenue. Many products, such as internal tools, public services or open source projects, earn no direct revenue yet deliver a lot of value. Scrum.org’s Evidence-Based Management guide offers a broader view through four key value areas: Current Value, Unrealized Value, Ability to Innovate and Time to Market. Measures like customer satisfaction, usage, employee satisfaction and cost reduction help show whether the product is succeeding. Relying on revenue alone would hide important signals and could lead to poor decisions about what to build next.

Why the Other Options Are Wrong

A. True Revenue is a lagging and partial measure. Products without revenue still create value, and products with revenue can still lose customers or become costly to change.

Exam Tip

Watch for the word “only” in value questions. Scrum.org treats value as multi-dimensional, so a single measure is almost never the right answer.

Key Takeaways

• Value is broader than revenue.
• Evidence-Based Management groups value into four key value areas.
• Non-revenue products can still deliver high value.