Answering: “True or False: A Product Owner should measure product value by the increase in the team’s velocity.”

False. A Product Owner should not measure product value by increases in the team’s velocity. Velocity shows how much work gets done, not whether that work creates value.

Exam Question

True or False: A Product Owner should measure product value by the increase in the team’s velocity.
A. True
B. False

Correct Answer

B. False

Why This Is the Correct Answer

The Product Owner is accountable for maximizing the value of the product. Value shows up in outcomes such as customer satisfaction, usage, revenue, reduced cost and the ability to innovate. Velocity is at most a planning aid for the Developers, and it is easy to inflate by re-sizing items. A team could double its velocity while building features nobody uses. Scrum.org’s Evidence-Based Management guide offers outcome-oriented measures across current value, unrealized value, time-to-market and ability to innovate. Those are the kinds of evidence a Product Owner should use, rather than counting team output.

Why the Other Options Are Wrong

A. True This confuses output with outcome. Rising velocity can come from re-estimating and says nothing about whether customers benefit.

Exam Tip

Velocity is never the answer to a value question on Scrum.org exams. If a measure would look the same whether customers love or ignore the product, it is not a value measure.

Key Takeaways

• Velocity measures output, not value.
• Product value shows up in customer and business outcomes.
• Evidence-Based Management offers better value measures.